Abercrombie male model new ual icon?

was taken recently when I readed that Abercrombie male models are the new ual iconshttp://searchwarp.com/swa86058.htm . Being male and in my thirties I was not aware of the popularity of Abercrombie and finch. I was surprised when researching Abercrombie to see male models in various arrays of undress in there adds and at there stores including shirtless greeters. This of course has always been women’s work. Is there a shift in culture toward males as ual icons.